International Brands in the Caucasus: Where to Shop in Georgia

Discovering International Brands in Georgia

Nestled comfortably between Europe and Asia, Georgia is a country that is rapidly gaining popularity as a shopping destination. With a rich cultural heritage and a growing economy, Georgia is attracting numerous international brands to its bustling cities. Whether you're a local or a tourist, exploring the array of global brands available in Georgia is a delightful experience.

Georgia is quickly becoming a shopping hotspot, offering a mix of high-end international brands, budget-friendly fashion, and unique local boutiques. Whether you’re looking for designer labels, fast fashion, or electronics, Tbilisi has something for everyone. Here’s a complete guide for Traveline Tourism travelers on where to shop, what to buy, and how to navigate pricing in Georgia’s best shopping destinations.

Best Shopping Malls for International Brands in Tbilisi

1. Galleria Tbilisi – Central & Stylish Shopping

📍 Location: Liberty Square, Rustaveli Avenue, Tbilisi
💰 Price Range: Mid to High
⭐ Best for: Fashion, cosmetics, electronics, and dining

Galleria Tbilisi is one of the top shopping centers in the city, featuring international fashion brands such as:
 • H&M – Affordable and trendy clothing for men, women, and kids

 • Marks & Spencer – High-quality fashion and food products

 • Zara – Stylish and seasonal European fashion

 • Massimo Dutti – Elegant and sophisticated apparel

🛍️ Tip: The mall has a cinema, a bowling alley, and multiple restaurants, making it a great place for a full shopping day.

2. Tbilisi Mall – Largest Shopping Destination

📍 Location: Dighomi District, Tbilisi
💰 Price Range: Mid to High
⭐ Best for: International fashion, sportswear, luxury items

Tbilisi Mall is Georgia’s largest shopping center, hosting global brands like:
 • Adidas & Nike – Perfect for athletic wear and sneakers

 • Pull & Bear – Youthful streetwear fashion

 • Bershka – Trendy and budget-friendly clothing

 • LC Waikiki – Affordable fashion for families

🛍️ Tip: Check for seasonal sales; discounts of up to 50% are common in January and July.

3. City Mall Saburtalo – Budget-Friendly Shopping

📍 Location: Kavtaradze Street, Saburtalo, Tbilisi
💰 Price Range: Low to Mid
⭐ Best for: Affordable fashion, electronics, household items

City Mall is a great option for budget-conscious travelers. You’ll find:
 • Kiğılı – Affordable men’s fashion

 • DeFacto – Trendy and economical clothing

 • Colin’s – Casual wear for everyday use

 • Local electronics stores – Great for purchasing gadgets and accessories

🛍️ Tip: Electronics here are often slightly cheaper than at the airport duty-free shops.

4. East Point Mall – Outlet Shopping & More

📍 Location: Kakheti Highway, near Tbilisi International Airport
💰 Price Range: Low to High
⭐ Best for: Outlet stores, discount shopping, electronics

For those looking for brand discounts and a variety of products, East Point is ideal. Popular stores include:
 • Mango Outlet – Discounted fashion items from previous seasons

 • New Balance & Puma – Sportswear at lower prices than flagship stores

 • Carrefour Hypermarket – International groceries, cosmetics, and household goods

🛍️ Tip: If you’re heading to the airport, stop here for last-minute shopping.

Luxury & High-End Shopping in Tbilisi

Tbilisi’s Designer Boutiques & Luxury Stores

For those seeking premium brands, these locations offer luxury shopping:
 • Vardzia Shopping Gallery (Rustaveli Avenue) – Luxury watches, jewelry, and designer bags
 • Galleria Tbilisi (2nd Floor) – Michael Kors, Guess, Tommy Hilfiger
 • Tbilisi Mall (Luxury Section) – Hugo Boss, Armani Exchange, Calvin Klein

🛍️ Tip: Credit cards are widely accepted, but for designer boutiques, carrying some cash (Georgian Lari) can be helpful.

How to Get the Best Deals While Shopping in Georgia
 • Look for Seasonal Sales – Discounts of 30–70% are common during Black Friday (November), New Year (January), and Summer Sales (July-August).
 • Tax-Free Shopping – Many stores in Georgia offer a VAT refund for non-residents. Keep your receipts and claim your tax refund at the airport before departure.
 • Negotiate in Markets – While malls have fixed prices, local shops and markets allow for bargaining.

Shopping in Tbilisi: A Blend of Tradition and Modernity

The capital city, Tbilisi, serves as the primary hub for international shopping. Here, you can find a mix of high-end boutiques and global chain stores. Tbilisi Mall, the largest shopping center in Georgia, offers a wide range of options from fashion to electronics. Brands such as Zara, Massimo Dutti, and Mango have made their mark in this bustling mall.

For those who enjoy luxury shopping, the Vake District is home to exquisite designer stores. Here, brands like Burberry and Ralph Lauren introduce the latest fashion trends to Georgian shoppers. The area is renowned for its elegant ambiance and upscale shopping experience.

Batumi: The Jewel of the Black Sea Coast

Batumi, a vibrant seaside city, is another hotspot for international shopping. Known for its unique blend of old-world charm and modern architecture, Batumi offers an exciting shopping scene. The city promises an eclectic mix of stores where you can find everything from local crafts to international brands.

The Batumi Plaza and Metro City Forum are popular destinations for shoppers looking to explore international offerings. Here, visitors can find brands such as H&M and New Yorker alongside local designers, providing a diverse shopping experience.

Kutaisi: A Growing Hub for Shoppers

Although smaller than Tbilisi and Batumi, Kutaisi is quickly becoming a key location for retail development. The city is home to several emerging shopping centers that feature a variety of international brands. Karvasla Shopping Center is one such location where shoppers can find familiar names like LC Waikiki and DeFacto.

The charm of Kutaisi lies in its balance between traditional markets and modern retail spaces, making it an ideal destination for those looking to explore both local culture and international trends.

Exploring Local Markets with International Twists

While Georgia's malls and shopping centers offer plenty of international options, the local markets are also worth exploring. These markets often incorporate international influences, providing a unique twist on traditional Georgian products. From handmade crafts to gourmet foods, these markets offer an authentic glimpse into Georgian culture with a global touch.

Some must-visit markets include the Tbilisi Flea Market and the Dezerter Bazaar, where you can find an array of goods that reflect both Georgian heritage and international trends.

A Shopping Experience Like No Other

Georgia's growing selection of international brands ensures that shoppers have access to the latest trends and products from around the world. From the bustling streets of Tbilisi to the serene shores of Batumi, there is something for everyone in this diverse country.

Whether you're seeking the latest fashion, unique souvenirs, or simply a memorable shopping experience, Georgia's international brand offerings are sure to impress. With its rich cultural tapestry and modern retail developments, Georgia is undoubtedly carving its place on the map as a premier shopping destination.

How to Get the Best Shopping Deals in Georgia

✅ Look for Seasonal Sales – Black Friday (November), New Year Sales (January), and Summer Discounts (July-August) offer 30-70% off.

✅ Tax-Free Shopping – Tourists can claim a VAT refund on purchases over 200 GEL.

✅ Negotiate at Local Shops – Bargaining is accepted in traditional markets and independent stores.

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onclusion

For travelers with Traveline Tourism, shopping in Georgia is an exciting experience with options for all budgets. Whether you’re after affordable fashion, high-end luxury, or outlet deals, Tbilisi has plenty to offer. Visit the best malls, use smart shopping tips, and take advantage of seasonal discounts to make the most of your shopping experience in Georgia!

Final Thoughts

For travelers with Traveline Tourism, Georgia is a fantastic destination for international shopping, outlet deals, and luxury fashion. Whether you’re looking for affordable brands, designer stores, or discount shopping, Tbilisi offers something for every traveler.

🛍️ Happy shopping, and enjoy your trip with Traveline Tourism!

Summary:

 •  Shopping in Georgia, shopping malls in Tbilisi, international brands in Georgia

 • Best shopping deals in Georgia, outlet shopping in Tbilisi, VAT refund in Tbilisi

 • Luxury shopping, budget shopping, brand availability, shopping tips, best deals

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🛍️ Happy shopping, and enjoy your trip with Traveline Tourism!