The Rise of Georgian Fashion Designers and Where to Buy Their Creations

Discovering Georgian Fashion

In recent years, the fashion world has turned its gaze towards Georgia, a country nestled at the crossroads of Europe and Asia. This unique positioning has endowed Georgian designers with a rich tapestry of cultural influences, resulting in a vibrant and eclectic fashion scene. As these designers gain international recognition, their creations are becoming increasingly sought after by fashion enthusiasts worldwide.

Georgia has produced a number of fashion designers who have gained international acclaim. Here are some of the top Georgian designers and where you can purchase their creations:

Demna Gvasalia

The creative director of Balenciaga and co-founder of Vetements, Demna is known for his avant-garde designs that challenge fashion norms. While Balenciaga’s collections are available worldwide, pieces from Vetements can be found at select high-end retailers.

Where to Buy Demna Gvasalia’s Designs

Balenciaga:

 • Official Balenciaga Stores – Available in major cities worldwide, including Paris, London, New York, Dubai, and Tbilisi.

 • Online Retailers – Balenciaga collections can be purchased on:

 • Balenciaga.com (official store)

 • Farfetch

 • Mytheresa

 • Net-a-Porter

 • SSENSE

Vetements:

 • Vetements Official Website: vetementswebsite.com

 • Luxury Multi-Brand Retailers:

 • MatchesFashion

 • Dover Street Market

 • Browns Fashion

 • SSENSE

Traveline Tourism Recommendations

For those traveling to Georgia, Traveline Tourism can arrange a fashion and luxury shopping experience in Tbilisi, including visits to Balenciaga boutiques, top Georgian designer showrooms, and exclusive shopping districts. Whether you’re looking for the latest Balenciaga runway pieces or a deep dive into Georgian fashion culture, a custom itinerary can be tailored to your interests.

David Koma

A London-based designer, David Koma is celebrated for his body-contouring silhouettes and sculptural dresses. His designs are available at luxury retailers such as Net-A-Porter and Farfetch.

Where to Buy David Koma’s Designs

Official Website:

 • Davidkoma.com – The best place to find the latest collections, exclusive pieces, and limited editions.

Luxury Online Retailers:

 • Net-a-Porter

 • Farfetch

 • Mytheresa

 • MatchesFashion

 • SSENSE

Physical Stores & Boutiques:

 • London Flagship Stores & Boutiques – His collections are available at high-end department stores like Harrods, Selfridges, and Browns Fashion.

 • Luxury Department Stores Worldwide: Available in cities like New York, Paris, Dubai, and Milan in select boutiques and retailers.

Traveline Tourism Recommendations

For travelers looking to explore Georgian fashion, Traveline Tourism offers customized fashion and shopping tours in Tbilisi, featuring visits to showrooms of top Georgian designers, including David Koma’s early influences. While David Koma’s brand is based in London, fashion enthusiasts can experience Georgia’s vibrant design culture, visit concept stores like IERI STORE and MORE is LOVE, and discover emerging designers shaping the country’s style scene.

Anouki Areshidze

Founder of the brand ANOUKI, she offers a blend of feminine and contemporary styles. Her collections can be purchased online through platforms like IERI STORE and MORE is LOVE.

Where to Buy ANOUKI’s Designs

Official Website:

 • anouki.com – The best place to shop the latest collections and exclusive pieces.

Physical Stores & Boutiques:

 • ANOUKI Flagship Store – Tbilisi, Georgia

 • Address: 14 Abashidze Street, Tbilisi, Georgia

 • Offers the full range of ANOUKI collections, including bridal and ready-to-wear pieces.

 • IERI STORE (Tbilisi, Georgia) – A high-end concept store featuring ANOUKI and other top Georgian designers.

 • MORE is LOVE (Tbilisi, Georgia & Online) – A boutique carrying curated pieces from ANOUKI’s collections.

Luxury Online Retailers:

 • MORE is LOVE

 • Farfetch – Occasionally carries selected ANOUKI pieces.

Traveline Tourism Recommendations

For fashion lovers visiting Georgia, Traveline Tourism offers exclusive fashion tours in Tbilisi, including private visits to the ANOUKI flagship boutique and other top designer showrooms. Guests can enjoy a VIP shopping experience, meet local designers, and explore the city’s luxury fashion scene. The tour can also include fine dining, cultural attractions, and personalized styling sessions.

Irakli Rusadze

The designer behind the brand Situationist, known for impeccable tailoring and modern aesthetics. Situationist’s pieces are available at select boutiques and online retailers.

Irakli Rusadze is the creative force behind the Georgian fashion label Situationist, celebrated for its avant-garde designs and meticulous tailoring. To acquire pieces from Situationist, consider the following options:

Official Website:
 • Situationist Online Store: Explore and purchase the latest collections directly from the brand’s official platform.  

Physical Stores:
 • IERI STORE (Tbilisi, Georgia): A premier concept store offering a curated selection of Situationist pieces.
 • H.Lorenzo (Los Angeles, USA): Features a range of Situationist designs in their women’s collection.
 • SHOP CURVE (USA): Offers a selection of Situationist clothing, including unique and exclusive items.

Online Retailers:
 • SSENSE: A luxury fashion platform providing a variety of Situationist clothing for men.  
 • Lyst: Aggregates Situationist products from multiple retailers, offering a comprehensive selection for both men and women.  
 • Elevastor: Features select Situationist pieces, including distinctive dresses and skirts.

Traveline Tourism Recommendations:
For fashion enthusiasts visiting Tbilisi, Traveline Tourism can arrange personalized fashion tours that include visits to local boutiques and designer studios. This offers an immersive experience into Georgia’s vibrant fashion scene, providing opportunities to meet designers and acquire exclusive pieces.

Note: Availability may vary based on location and season. It’s advisable to check the official websites or contact retailers directly for the most current information.

Tamuna Ingorokva

Renowned for her minimalist designs and leather coats, Tamuna’s creations are available at her atelier in Tbilisi and select international boutiques.For those in Tbilisi, concept stores like IERI STORE and MORE is LOVE offer a curated selection of Georgian designers’ works. Additionally, the Georgian Designers Corner, located in various malls, showcases local talent. Many of these designers also have official websites where you can explore and purchase their collections.

Where to Purchase INGOROKVA Designs:

 • Official Website: Explore and shop the latest collections directly at ingorokva.com.

 • Flagship Store in Tbilisi: Visit the atelier to experience the full range of her creations.

 • Address: 11 Mikheil Tamarashvili Street, Tbilisi, Georgia.

 • Contact: +995 577 15 99 55.

 • Hours: Monday to Friday, 10:00 AM – 7:00 PM; Closed on weekends.

 • International Retailers: Select pieces are available at boutiques such as Blank Boutique in Riyadh, Saudi Arabia.

 • Website: blankboutique.net

Traveline Tourism Recommendations:

For fashion enthusiasts visiting Tbilisi, Traveline Tourism offers curated experiences that include:

 • Private Atelier Visits: Gain exclusive access to the INGOROKVA studio, meet the designer, and explore bespoke pieces.

 • Fashion Tours: Discover Tbilisi’s vibrant fashion scene, visiting top designer boutiques and concept stores.

To arrange a personalized fashion itinerary, contact Traveline Tourism directly.

Note: Availability of specific designs may vary. It’s advisable to reach out to the boutique or visit the official website for the most current information.

Avtandil Tskvitinidze

Avtandil Tskvitinidze, the founder of AVTANDIL, is one of Georgia’s most renowned fashion designers. His brand is known for its bold, artistic designs that blend avant-garde aesthetics with elegant femininity. Avtandil’s collections feature distinctive prints, asymmetrical cuts, and a mix of structured and fluid silhouettes, making his pieces highly recognizable on the international fashion scene.

Where to Buy AVTANDIL

 • AVTANDIL Boutique (Tbilisi, Georgia) – The flagship store in Tbilisi offers the latest collections and exclusive pieces.

 • IERI STORE & MORE is LOVE – These concept stores in Tbilisi carry a curated selection of his designs.

 • Online Retailers – Some pieces can be found on platforms like Farfetch and other high-end fashion retailers.

Traveline Tourism Recommendations

For those visiting Georgia, Traveline Tourism can arrange an exclusive fashion tour in Tbilisi, including a private visit to the AVTANDIL showroom. Guests can explore the creative process behind the brand, meet local designers, and shop for one-of-a-kind pieces. This experience can be combined with luxury accommodation, fine dining, and sightseeing to create a perfect blend of fashion and culture.

The Influence of Tbilisi Fashion Week

Tbilisi Fashion Week has played a pivotal role in showcasing Georgian

talent to the global stage. Held biannually, this event attracts fashion insiders from all corners of the globe, eager to witness the innovative designs that emerge from this dynamic region. The runway shows feature a blend of traditional Georgian elements with modern aesthetics, creating a distinctive style that is both avant-garde and deeply rooted in heritage.

Key figures like Demna Gvasalia, the creative director of Balenciaga, have put Georgia on the fashion map, inspiring a new generation of designers to follow suit. These emerging talents are redefining what it means to be part of the global fashion community, pushing boundaries and setting new trends.

Spotlight on Emerging Designers

Several Georgian designers have captured the attention of fashion critics and consumers alike. Among them is David Koma, known for his sculptural silhouettes and celebrity clientele. His designs often grace the red carpet, worn by A-list stars who appreciate his sophisticated yet daring approach.

Another notable name is Lado Bokuchava, whose collections are celebrated for their intricate detailing and bold use of color. His ability to blend traditional craftsmanship with contemporary design principles has earned him a loyal following both in Georgia and abroad.

Where to Buy Georgian Fashion

For those eager to add Georgian pieces to their wardrobe, several options are available. Tbilisi hosts a variety of concept stores and boutiques that carry local designer collections. These include:

• Chubika Concept Store: Known for its curated selection of avant-garde pieces.
• Materia: Offers a wide range of clothing from established and emerging Georgian designers.
• More is Love: A boutique that features exclusive items from some of Georgia's most promising talents.

The Future of Georgian Fashion

The rise of Georgian fashion designers marks an exciting chapter in the industry. As more international retailers and consumers take notice, the demand for these innovative creations is set to increase. With their unique blend of tradition and modernity, Georgian designers are poised to make a lasting impact on the global fashion landscape.

Whether through vibrant runway shows or online platforms, the world is discovering the allure of Georgian fashion. As this movement continues to grow, it promises to enrich the global fashion narrative with its distinct voice and artistic vision.

Georgia has emerged as a vibrant hub in the global fashion industry, producing designers who seamlessly blend traditional Georgian elements with contemporary aesthetics. This fusion has garnered international acclaim, positioning Tbilisi as a burgeoning fashion capital. Designers such as Demna Gvasalia, David Koma, Anouki Areshidze, Irakli Rusadze, and Tamuna Ingorokva exemplify this trend, each infusing their unique heritage into modern design. Their creations are accessible through various platforms, including official websites, luxury online retailers, and flagship stores in Tbilisi. For enthusiasts eager to delve deeper, curated fashion tours offer an immersive experience into Georgia’s dynamic fashion scene.

Fashion Events and Weeks

Tbilisi hosts several prominent fashion events that have garnered international attention:

 • Mercedes-Benz Fashion Week Tbilisi: This premier event showcases the latest collections from both established and emerging Georgian designers. Scheduled from October 11-13, 2025, at Factory Tbilisi, the event provides a platform for designers to connect with global audiences.  

 • Tbilisi Fashion Festival: Set for May 3-5, 2025, the festival celebrates the city’s dynamic fashion scene, featuring runway shows, workshops, and exhibitions that highlight the creativity of local talents.  

 • Georgian Fashion Week: Taking place on November 30 and December 1, 2025, at the Sheraton Grand Tbilisi Metekhi Palace, this event focuses on prêt-à-porter collections for women, men, and children, emphasizing Georgia’s growing influence in the fashion industry.  

Boutiques and Designer Stores

Fashion tourists can explore a variety of boutiques and concept stores in Tbilisi:

 • Dots: Located at 22 Kote Abkhazi Street, Dots offers innovative collections by young Georgian designers, providing functional clothing, shoes, and accessories.  

 • Samoseli Pirveli: Specializing in traditional Georgian clothing, this boutique offers a range of garments from folk attire to medieval chokhas, reflecting the nation’s rich cultural heritage.  

 • Anouki: Founded by designer Anouki Areshidze, this brand offers ready-to-wear clothing, shoes, and accessories that blend contemporary fashion with traditional Georgian elements.  

Fashion Tours

For a hands-on experience, visitors can join specialized fashion tours:

 • Tbilisi Vintage Fashion and Secondhand Thrifting Tour: This guided tour takes participants through the city’s renowned secondhand markets and local designer boutiques, uncovering unique vintage treasures and offering insights into Georgia’s vibrant fashion scene.  

Traditional Attire and Cultural Significance

Georgia’s national costumes, such as the ‘Chokha,’ are integral to its cultural identity. These garments, varying across regions, symbolize social status and heritage. Visitors can delve into the history and craftsmanship of these attires by visiting museums and cultural institutions dedicated to preserving Georgian traditions.  

In essence, Georgia’s fashion tourism offers a rich tapestry of experiences, from high-profile fashion events and designer boutiques to immersive tours and cultural explorations, making it a compelling destination for fashion enthusiasts worldwide.